Dental insurance was originally meant to help patients have access to care.  For many practices today, however, it is pretty much doing the opposite. Many patients hesitate to make appointments because they have no idea what is covered. They decline treatment because they are worried about unexpected costs. Teams spend valuable time explaining benefits they […]

February is Children’s Dental Health Month!  It’s an important month for your office’s kiddos because it’s a great time to strengthen relationships with families, increase those preventive visits, and introduce child membership plans in a way that feels helpful. We all know that kids don’t love the dentist. And parents don’t always love the uncertainty […]

Patient loyalty is not built on their reliance on discounts.  Loyalty slowly builds from relevance, clarity, and trust. In today’s dental world, practices that rely on rigid, one-size membership plans often miss an opportunity to meet patients where they actually are, which means it’s harder to build loyalty. Flexible pricing and customizable membership options are […]

Traditional in-house membership plans were built with one main audience in mind: uninsured patients. They gave practices a way to offer preventive care without insurance and gave patients a simpler, more predictable way to pay for routine services. That foundation still matters, but it leaves out a large and growing group of patients who sit […]

Multi-location practices face a unique challenge (and benefits, but we’ll get into that) when it comes to membership plans. Each location has its own team dynamics, patient demographics, and day-to-day realities. What works in one office may feel out of place in another. Because of that, many groups assume their membership strategy needs to be […]

The way patients choose a dentist is changing — quietly, quickly, and permanently. Search is no longer just about blue links and map packs. Patients are increasingly using AI-driven tools to ask questions, compare options, and decide where to book care before they ever visit a website. And while this shift is reshaping visibility and […]

Most dental systems today are built for payers first and patients second.  You’re probably asking: What does that even mean? Let’s explain. Insurance determines what gets covered, how often patients can be seen, how care is coded, and how much time teams spend explaining bills.  Patients feel the friction, teams absorb the frustration, and then […]

Dropping a PPO is one of the most emotionally charged decisions a dental practice can make. It affects revenue, patient relationships, team workflows, and long-term growth. And yet, many practices are forced to consider it because insurance reimbursement models no longer align with the realities of running a modern practice.  The challenge isn’t deciding whether […]

Insurance was designed to help patients access care, but for many dental practices and patients, it has become a source of confusion and frustration. Coverage limits are unclear. Benefits change year to year. Patients delay treatment because they do not understand what will be covered or what they will owe. Membership plans offer a completely […]

As practices implement their plans for the first quarter of 2026, the most important decisions are not about trends or tools. They are about durability. The last few years exposed how fragile many growth strategies really are. Schedules filled quickly in one quarter and thinned just as fast in the next. Insurance reimbursements shifted with […]