Catalyst dental allies
oklahoma
Scaling Membership Success Across
46 Locations
The Challenge: Managing Membership Plans at Scale
Catalyst Dental Allies is a growing DSO based in Oklahoma with 46 locations, each maintaining its own brand, culture, and patient relationships.
VP of Growth at Catalyst, Brandi Williams, wanted to preserve that unique “private practice feel” while providing the benefits of a large group. But as their membership plans grew, managing consistency, engagement, and training across dozens of offices became a challenge.
“We’d used another platform before DentalHQ,” Brandi explained. “At the time, we had about 120 members. The platform worked, but it didn’t give our teams the visibility, support, or patient-facing tools we needed to really make it successful.”
Catalyst needed a scalable solution. One that made membership management easy for every office while keeping teams trained, motivated, and supported.
The Solution: Partnering with DentalHQ for
Seamless Training and Support
From the start, DentalHQ’s Success Team partnered closely with Catalyst. “DentalHQ came to our annual summit and helped us roll out the program,” said Brandi. “Our Success Manager, Ashley, met everyone, answered questions, and made training really simple. She’s incredible. If you haven’t done your training, she’s on you until you do.”
Through ongoing coaching, feedback, and regular reporting, DentalHQ helped every location stay aligned and accountable. “Ashley sends me spreadsheets showing how many members each clinic has. If someone’s behind, she reaches out, and so do I. It’s been a true partnership.”
Rather than launch everything all at once, Catalyst rolled out the program in stages, training small groups of clinics for stronger adoption. “We’ve learned that we get better traction when we roll out five clinics at a time,” Brandi said. “It gives everyone the one-on-one support they need.”
“The DSO dashboard is one of my favorite features,” Brandi noted. “I can easily see which offices are thriving and who might need extra help, all without logging into 46 separate accounts.”
The Results: 5x Membership Growth in One Year
That growth came from a combination of consistent training, supportive accountability, and team buy-in. “Before DentalHQ, no one really talked about membership plans,” Brandi said. “Now, it’s part of who we are; it’s the Catalyst way.”
The results went beyond membership growth. Catalyst saw an overall increase in production and collections, with more patients receiving care thanks to affordable membership options.
“At the end of the day, the goal is to take care of people,” Brandi explained. “I know our patients are getting more care because we have this service to offer them.”
Even seasoned team members saw success with the platform. “One office manager who’s been with her practice for 30 years added 11 new members in two weeks after training and turning on the integration,” said Brandi. “She just started showing patients treatment plans and the savings, and it clicked.”
The Futue: Growth, Collaboration, and Confidence
Brandi is focused on continued growth and team empowerment. “I set a personal goal to increase membership plans by 15% this quarter,” she said. “We’re already at 93% of that goal, and we still have time left.”
She also appreciates the flexibility and transparency that DentalHQ provides for DSO leaders. “The DSO dashboard is one of my favorite features,” Brandi noted. “I can easily see which offices are thriving and who might need extra help, all without logging into 46 separate accounts.”
Her advice to other groups? “Go to training. The support is unmatched. Ashley has been the most persistent and passionate partner we’ve ever had. The platform is easy, but the people behind it make it special.”
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