The DentalHQ Resource Roundup: Our Most-Loved Tools to Help You Grow Smarter in the New Year

As another year comes to a close, it’s a natural time to reflect on what worked, what changed, and what helped practices move the needle in meaningful ways.

This year, DentalHQ focused heavily on creating practical, real-world resources. These are resources that you can actually use in your practice, share with your team, and revisit throughout the year. From AI and marketing to open enrollment strategy and real practice success stories, these tools were built to help dental teams simplify decisions, stay visible, and grow predictable revenue.

If you’re heading into the new year thinking about what to refine, relaunch, or double down on, consider this your shortcut. Below is a roundup of some of the most valuable resources we released, each designed to help practices work smarter, not harder.

1. The AI Advantage with DentalHQ

The way patients find and evaluate dental practices is changing quickly, and AI is leading that shift. Whether patients are using Google’s AI-generated answers, ChatGPT, or voice search, they’re asking smarter questions about affordability, coverage, and care options.

Our AI guide breaks down why dental membership plans give practices a built-in advantage in AI-driven search results, and how to talk about those plans in ways that both AI tools and patients understand. It also includes a bonus toolkit with structured, patient-friendly language your team and marketing partners can use across websites, social media, and front desk conversations.

If visibility, discoverability, and future-proofing your marketing matter to you, this is a must-read.

2. 2026 Social Media Calendar

Staying consistent on social media is one of the biggest challenges practices face, not because it’s unimportant (it’s very important), but because it’s time-consuming.

This free, downloadable social media calendar gives practices a full year of content ideas designed to keep your office visible, relevant, and top of mind. It removes the guesswork and helps teams plan ahead instead of scrambling week to week.

Whether you manage social media in-house or work with a partner, our 2026 calendar makes it easier to stay consistent without overthinking every post.

3. Here Is Your Ultimate Open Enrollment Marketing Checklist

We have your step-by-step guide to the most important marketing season of the year.

If you only run one major marketing push each year, open enrollment should be it. Patients are already reviewing coverage, questioning costs, and looking for clarity, which makes it the perfect time to highlight your membership plan.

This checklist walks practices through exactly how to prepare for open enrollment, starting with team alignment and moving through marketing refreshes, patient outreach, social media, and follow-up. It’s practical, realistic, and built to help practices stay organized during a busy season.

If open enrollment ever feels chaotic, this resource brings structure and focus.

4. The Ultimate Dental Membership Plan Marketing Checklist

A great membership plan only works if patients know about it and understand it.

This checklist helps practices market their membership plans more effectively by outlining where, when, and how to talk about them. It’s a foundational resource for teams looking to build awareness, drive enrollment, and stay consistent across channels.

For practices that want to go deeper, this resource also points to additional tools like custom audience setup for paid ads, helping you reach the right patients with the right message.

5. Case Study: How Dr. Brett Wells Built a Successful Whitening Maintenance Plan

Turning Cosmetic Dentistry into Predictable, Recurring Revenue

Membership plans aren’t just for preventive care, and this case study proves it.

In this real-world example, Dr. Brett Wells reimagined whitening as a membership plan add-on, transforming a one-time service into an ongoing patient favorite. The case study walks through the challenge, the solution, and the results, including team incentives, patient response, and recurring revenue impact.

It’s a powerful reminder that with the right structure, practices can create membership plans for whitening, ortho maintenance, perio care, and more.

6. Webinar Replay: 9 Proven Ways to Keep Your Dental Office Busy

Practical Strategies for Stability in Uncertain Times

When schedules slow and cancellations rise, practices need proven strategies, not theory.

This on-demand webinar features insights from Dr. Brett Wells, Angie Coffey, and Ryan Vet, sharing practical ways to keep chairs full, retain patients, and build a more resilient practice. From systems and communication to smarter use of membership plans, the session is packed with actionable takeaways teams can implement right away.

If keeping your schedule steady is a top priority, this replay is worth the watch.

Looking Ahead

As you plan for the year ahead, the goal isn’t to do more; it’s to do what works, more intentionally. These resources were created to help practices simplify decisions, align teams, and build predictable growth without relying solely on insurance.

Bookmark them. Share them with your team. Revisit them when you need a reset, and check out our other resources on our website’s resource page.

And if you’d like help applying any of these ideas to your own membership plan, the DentalHQ team is always here to help you make the next year your strongest yet.