How Should I Market My Dental Membership Plan?
After deciding to establish a dental membership plan for your practice and doing the work to make it happen, you may feel a bit of anxiety wondering how patients will respond. Will anyone sign up? Will they see the value in becoming a member of your practice? If you want the answer to be “yes,” the secret is no secret at all—marketing! You need a strong marketing strategy to ensure your membership plan thrives. So, how should you market your dental membership plan? Let’s explore the best tactics, along with some helpful resources from DentalHQ to make it even easier.
Market Your Dental Membership Plan on Your Blog and Website
Blogging isn’t just for influencers—it’s your chance to educate and engage with your patients. Create a blog on your website to dive deep into how your membership plan works, the benefits, and common questions. A dedicated webpage for membership plans is also essential.
This two-pronged approach works because:
- Patients can learn about your membership plan at their own pace.
- Your blog content boosts SEO and helps drive traffic to your website.
With DentalHQ, you also get access to pre-made content, so adding membership plan info to your blog and website is a breeze!
Leverage DentalHQ’s Marketing Tools: QR Codes, Flyers, and TV Slides
When marketing your membership plan, you want to hit multiple touchpoints. DentalHQ offers a marketing portal with ready-to-go flyers, social media graphics, QR codes for easy signup, and even slides for in-office TVs. Patients can simply scan a code to learn more or sign up on the spot! You don’t have to do all the heavy lifting—our tools help you reach patients effortlessly.
Get Social: Promote Your Plan on Social Media
Social media is an absolute must for marketing your membership plan. Instagram, Facebook, and LinkedIn are ideal platforms to showcase the benefits of your plans and attract new members. Here are a few ideas:
- Include a line about your membership plan in your bio: “Ask us about affordable dental care through our membership plan!”
- Use stories and reels to highlight the perks, share testimonials, or promote special offers.
- DentalHQ makes it easy with social media post templates, captions, and sample email and text messages for you to customize and post.
- Still looking for some content ideas? We’ve got those too!
Market Your Dental Membership Plan to Patients via Email Campaigns
Email marketing is a highly effective way to nudge patients into becoming members. Send out emails with tips about your membership plan, answer frequently asked questions, or showcase real-life testimonials from happy members. Need help? DentalHQ’s portal includes ready-to-use email templates, and we’ve got some great email marketing tips and content ideas available!
Spread the Word In-Office
Digital marketing is crucial, but don’t forget about face-to-face interactions. Place flyers or posters in your waiting room, at the reception desk, and even in exam rooms. Encourage your team to chat with patients about your membership plan during their appointments. With DentalHQ’s ready-made marketing materials like cards and slides for your TVs, you can have all the in-office promotions you need.
Direct Mail Campaigns Still Work!
If you want to reach your older patients, snail mail can be surprisingly effective. Send out a postcard promoting your dental membership plan. Highlight the savings and convenience, and include a QR code for easy signup. This is a great way to appeal to patients who prefer more traditional communication.
Make Sure Your Team is On Board
Your dental membership plan should be on every team member’s radar. From front desk staff to hygienists, ensure that your entire team understands the plan inside and out. Patients may ask any team member for more details, and having knowledgeable staff members will help close the deal.
Offer Special Promotions
Consider offering an exclusive deal or incentive for patients who sign up during a certain time frame. For example, you could promote a “Back to School Special” or “Holiday Smile Deal,” where patients receive an extra cleaning or discount when they join. Patients love feeling like they’re getting a special offer!
Use DentalHQ’s Success Team to Boost Engagement
Not sure where to start with marketing? DentalHQ’s Success Team is here to guide you through marketing strategies, helping you build momentum with your membership plan. From planning to execution, we’ve got your back.
Recap: How Should You Market Your Membership Plan?
- Market on Your Blog and Website
- Use Social Media to Your Advantage
- Leverage Email Campaigns
- Promote Your Plan In-Office
- Launch a Direct Mail Campaign
- Involve Your Entire Team
- Offer Special Promotions
- Rely on DentalHQ’s Marketing Portal and Success Team
No need to stress about how to market your membership plan—DentalHQ is here to help with all the tools and resources you need to boost engagement and grow your practice.
