Market Your Membership Plans for Back-to-School
Oh the back-to-school season…it’s fun, exciting, maybe even a little chaotic. It’s a season that offers a rather unique opportunity to offices. AKA the perfect time to market your membership plans for back-to-school and show families the value you offer.
This period is great for parents looking to ensure their kids start the school year with healthy smiles.
So by effectively marketing your membership plans now, you can help families secure affordable, comprehensive dental care and set the stage for lifelong oral health habits.
And who wouldn’t want that?
Make back-to-school season an exciting time for parents, too
Now that the back-to-school season is here, families are focused on one thing (amongst others): getting organized, which often includes scheduling health check-ups.
This makes it an ideal time to introduce them to membership plans.
These plans are particularly appealing to families because they offer predictable costs and comprehensive care, ensuring that parents can manage their budgets while keeping their children’s oral health in check.
So when you promote your plans during this time, remember that you get to help families establish good oral health habits early in the school year, setting a positive tone for months to come.
It’s time to offer low-cost incentives
If you’re looking to get parents (or just patients in general) in your office fast, we know a couple ways: offer low-cost or free initial consultations.
These incentives can lower the barrier to entry for new patients and give them a chance to experience the benefits of your practice firsthand. There’s no huge commitment up front from them, which makes it easier to commit later on.
Additionally, consider providing special discounts for families who sign up during the back-to-school season.
Highlight these incentives across your marketing channels to reach a wider audience and talk about it in your waiting rooms as much as you possibly can.
Get friendly with local schools
If you’re wanting to market your plans for back-to-school, then you’ll want to go to the source.
That’s right: schools.
Working with local schools might seem like an easy-in for promoting your membership plans, but it does require a bit of effort, and that’s because you’ll want to see this as a partnership!
When you help sponsor school events or even provide educational materials about oral health, you build trust and visibility within the community, and you want that in order to stand out.
And if you’re really wanting to stand out, you can do it in some pretty easy ways:
Calendar magnets: Create and distribute calendar magnets featuring your practice’s contact information and key dates. These magnets can be a handy tool for families while keeping your practice top-of-mind, and they’re great at hanging up all the art your kids make 🙂.
Car pick-up line tags: Offer car pick-up line tags for parents who wait in their cars to pick up their little ones. These tags can include tips for maintaining oral health and information about your membership plans, along with your car number of course.
Be a classroom sponsor: This could include sponsoring an event where students get recognized for their positive actions, with your practice being highlighted as the sponsor. You get to celebrate the kids while also showing off your plans! Win-win.
These partnerships not only enhance your practice’s reputation but also create a direct line to your future patients.
Imagine the impact of having your practice’s name associated with positive, educational experiences at local schools.
Pretty powerful, isn’t it?
Break out the social media to market your membership plans for back-to-school
We talk about social media a lot around here, and that’s because it’s incredibly useful for reaching your audience. And guess what? Your audience of parents are on social media too.
If you’re wanting to grab their attention, create engaging content that provides valuable tips for maintaining oral health throughout the school year. Use videos, infographics, and testimonials from current patient families to showcase the benefits of your membership plans.
This type of content is not only informative but also highly shareable because it’s so specific to its audience, helping you reach a broader potential group of parents and drive more engagement.
What a win that is.
Introduce kid-friendly appointments
Our final question to consider: do you have an office environment that kids would feel welcomed in?
We ask because facilitating a welcoming and fun environment for children can make a significant difference in how families view your practice.
Consider offering small rewards (like a goody bag) or setting up a child-friendly waiting area with games and activities.
When kids enjoy their time at the dentist, parents are more inclined to see the value in maintaining consistent care.
Market Your Membership Plans for Back-to-School
So remember that these little touches can turn a routine dental visit into a positive experience, making families more likely to commit to regular visits through your membership plans.
By implementing these strategies—offering low-cost incentives, partnering with local schools, leveraging social media, and making appointments kid-friendly—you can attract new patients and ensure they see the long-term value of your membership plans, so that they become (you guessed it) loyal patients.
So it’s time to take advantage of the season by starting your back-to-school marketing campaign.
And with DentalHQ, you’re not alone.
DentalHQ helps with everything from setting up your membership plans, training your staff, and providing marketing resources to ensuring your practice thrives during this busy season and all the busy seasons, including how to market your membership plans for back-to-school.
To find more about how we can do all the work for you, so you don’t have to, book a demo with us today and see exactly how we you manage and promote your membership plans more effectively during the school season.
