You have a membership plan. Now patients need to know about it. Open Enrollment creates one of the best windows of the year for dental membership plan marketing, because patients are already evaluating benefits and cost. Here is why the timing works so well. Here is a simple approach. The short version: get your pricing […]

There is no shortage of moments when a dental practice could promote its membership plan. The problem is timing. Patients are not always thinking about benefits, pricing, or coverage. During Open Enrollment, they are. That makes benefits season one of the most natural times of year to promote an in-house dental membership plan. Patients Are […]

Every fall, millions of people start thinking about benefits. They compare plans. Review premiums. Look at deductibles. Decide whether their current coverage still makes sense. For dental practices, that creates an opportunity that is easy to overlook. Open Enrollment is not just an insurance conversation. It is a patient-retention conversation. When patients are actively thinking […]

If you only do one big marketing push each year, make it this one. Open enrollment season is the ultimate moment to promote your membership plan. Why? Because your patients are already thinking about coverage. They’re reading fine print. They’re trying to understand what’s included (and what’s not). That means you don’t have to create […]

Simple scripts, real-world tips, and a cheat sheet for your front office team Open enrollment season can be overwhelming for patients and for your team. Between insurance changes, schedule bottlenecks, and end-of-year to-dos, it’s easy to overlook a key opportunity: signing more patients up for your membership plan. But with the right scripts and tools, […]

Open enrollment season is here, and patients are on the hunt for dental care. They’re rethinking their insurance (or maybe looking for some extra care), weighing options, and looking for a better deal. That’s why it’s the perfect time to get your team talking about your membership plans and drive membership plan success during open enrollment. […]

In today’s digital age, social media has become a powerhouse for marketing, especially during open enrollment.  This period is when patients are actively seeking healthcare options, checking out office deals, looking to see where they can save the most.  And lucky for you, this makes for the perfect time to showcase your membership plans. With […]